[Report] Looking forward to 2015, the scale of the global touch screen industry will continue to grow rapidly, the annual output will exceed 2.3 billion pieces, and my country will continue to be the world's most important touch screen product manufacturing country and application market, the industry's core competitiveness level and major enterprises Profitability will be further improved. At the same time, there are five hot spots in the development of the touch screen industry in 2015 worthy of attention: First, the pace of technological innovation and industrialization is accelerated, new technologies and new products such as graphene and nano-silver are constantly emerging, and the business model, industrial profit model, and social service model are emerging. The second is the diversified development of touch screen product applications, and the application in many fields such as smart phones, tablet computers, touch notebooks, wearable devices, vehicle systems, information management systems, etc. continues to deepen; third, industry integration is accelerated , major enterprises adjust their development strategies and strengthen alliances; fourth, overseas investment and financing of the touch screen industry is mainly guided by technological innovation, while domestic investment and financing take into account capacity expansion to reduce production costs; fifth, the development of traditional touch screen manufacturing countries mainly relies on market guidance. Industrial development is still largely affected by policies.
In 2014, driven by the rapid development of electronic information industries such as industrial tablet display and smart terminals, the global touch screen industry continued to develop rapidly. The annual shipment of touch screen products reached 1.8 billion pieces, a year-on-year increase of nearly 20%. At the same time, my country's touch screen industry has seized the international industry and market opportunities to accelerate its development, the industrial scale has been continuously improved, the industrial structure has been gradually optimized, and the industrial chain supporting facilities have been gradually improved. In 2014, my country's touch screen production was about 1 billion pieces, a year-on-year increase of 25%, accounting for more than 50% of the global touch screen production. It is estimated that the direct industrial output value of the entire industry can reach 3.5-4 billion US dollars. In addition, the competitiveness of major touch screen manufacturers has continued to improve, and the level of business management and production technology has continued to improve. my country has become the world's most important touch screen product manufacturing country and application market.
But on the other hand, the development of my country's touch screen industry also faces many problems: first, the contradiction of structural overcapacity caused by overheated investment in the early stage is prominent, and the industrial development faces certain investment risks in the long run; second, the decline in product prices has led to the deterioration of production and operation of some enterprises. , to promote the acceleration of industrial integration; the third is that the key technology transition forces the industry to accelerate the depreciation of production capacity, which requires the adjustment of enterprise development strategies; the fourth is that the touch screen market turbulent development mapping industry supporting system is not yet perfect, and the standard testing and supervision system needs to be improved.
On the basis of the above research, the author puts forward three basic judgments on the development of my country's touch screen industry in 2015: First, industrial mergers and reorganizations, transformation and upgrading will be accelerated, some backward production capacity will be accelerated to withdraw from the market, and the overall profitability of the industry will improve. International competitiveness continues to strengthen; second, the R&D and product application promotion of embedded touch screen technology and emerging technologies such as infrared and graphene will be further accelerated, which will put enormous pressure on traditional touch screen technology; third, the quality of embedded touch screen products will continue to increase Improvement, further increase in market share, product line development to medium-sized applications, etc.
In view of the current development characteristics and problems of my country's touch screen industry, combined with the basic judgment on the development of touch screen industry in 2015, five policy measures are proposed to promote the sustainable and healthy development of my country's touch screen industry. Promote technological innovation and deepen theoretical research on basic processes; third, strengthen regional integration and reduce the risk of blind industrial investment; fourth, develop diverse applications and cultivate new growth points for industrial development; fifth, improve supporting systems and strengthen the construction of standard testing systems.
With the continuous popularization and promotion of industrial tablet computer technologies and products such as mobile Internet and smart terminals, touch screen technology is the most critical core technology in the above fields, and its industrial and technological development has gradually attracted the attention of the government, industry and financial institutions. Relevant departments and all sectors of the industry should further enhance communication and cooperation on the basis of the previous work, and coordinate policies to promote the healthy and sustainable development of my country's touch screen industry.
