Shopping malls have a relatively concentrated flow of people and a large number of consumers. The crowded environment is an excellent place to promote products to enhance brand image, so basically all types of advertising media can be seen in large-scale shopping malls. There is no lack of high-end publicity "representatives"-wall-mounted network advertising machines. Whether it is a floor-standing vertical advertising machine or a wall-mounted network advertising machine, the location of the store is exquisite.
1. Choosing the right location is very important. The placement of LED advertising screens in shopping malls is more exquisite, because it needs to be comfortable to the naked eye and can attract attention at first glance, so it is most appropriate to be about 15 meters high on the facade of the shopping mall. In addition, the problem of the flow of people and vehicles should also be considered. The LED screen is placed with the angle of incidence of the people on the car’s eyes projected on the LED screen as an excellent effect. As a result, people have not yet entered the mall, just walking in the open space or even When sitting in the car, it has been affected by the marketing hints of the mall, thereby increasing the possibility of consumption.
The engineer of the Beijing Yueshi advertising machine manufacturer told us that although the flow of people in the mall is large, the crowd is not fixed, and the mobility is high. Consumers move faster, especially in the merchandise display area inside the mall. It will be faster, so in this case, placing wall-mounted network advertising machines in these fast-moving locations will not have a particularly good effect, because consumers are more focused on staying in other stores. Attention will not be left too much to the content on the wall-mounted network advertising machine. On the contrary, if some places where the pace is relatively slow, such as elevators, corridors, near toilets or rest areas, the effect will be much better than the situation mentioned above, because people are in After shopping in the store for a long time, I will find a place to rest. This is just my free time. I can take this opportunity to look at the advertisement and learn about the discounts, features, divisions, etc. of the products in the store by the way.
2. Appearance design is also very important. At present, the outdoor LED screens used in most shopping malls are horizontal and rectangular, similar to the size of the flat-screen TV screen with a length ratio of 4:3. There are very few vertical rectangular LED screens, mainly because of horizontal and vertical. The format is different. If the vertical format is used, the film needs to be reprogrammed according to the vertical size, and the production cost ranges from tens of thousands to hundreds of thousands.
Third, in addition to the location and appearance of the need to pay more attention, as a shopping mall, you can use lighting, three-dimensional curved surfaces, multimedia facades, theme layouts, etc. to attract customers and present more artistic picture effects to attract consumers. Deepen its impression and guide consumption.
The current advertising industry is not just limited to traditional print advertising. More and more LED advertising screens of various forms appear in the public eye, especially in some relatively large shopping malls. The number of times is relatively large. When many people see these LED screens, the most intuitive feeling is that the screen is large and has a strong visual impact. In fact, these wall-mounted network advertising machines are not set randomly.
