With the increase in the concentration of the LED display cabinet industry, while some small and medium-sized LED display companies are gradually eliminated by the market due to factors such as capital, technology, brand, and the market, large LED display cabinet companies generally continue With rapid growth, market share is becoming more and more concentrated in large enterprises with advantages, and the average growth rate of listed LED display companies is faster than the growth rate of the entire industry.
With the increase in the concentration of the LED display cabinet industry, while some small and medium-sized LED display companies are gradually eliminated by the market due to factors such as capital, technology, brand, and the market, large LED display cabinet companies generally continue With rapid growth, market share is becoming more and more concentrated in large enterprises with advantages, and the average growth rate of listed LED display companies is faster than the growth rate of the entire industry. Listed LED display companies have been developing in the direction of market segments, such as small spacing, leasing, creative screens, sports screens and even cultural media.
After years of development, the led display rental market has achieved leapfrog progress, which not only created a large number of professional rental companies, but also provided a splendid stage for every large-scale event and celebration in the heyday. In short, the LED rental screens with my country's own brands have gone through four main periods. Before 2007, it was the initial period, 2007-2010 was a period of rapid development, 2011 entered a period of stability, and 2012 has been a period of fierce competition.
LED stage rental cabinet
1. Hotel leasing is the innovation direction of the business model of LED display cabinets
From last year to this year, there has been an obvious trend in the hotel industry: now more and more companies will ask whether the hotel venue has LED display cabinets, if any, when booking conference venues for annual meetings, press conferences, and thank you parties. Priority will be given to these venues; because of the high cost of LED display cabinets, generally hotel venues are rarely equipped, even for high-star hotels, only 10% of the hotels are equipped, so if customers want to use LED cabinet screens for meetings Select the leaser for temporary installation. With the continuous increase in the frequency of use of LED display boxes, it is also expected to obtain higher profits. If the threshold for use can be lowered, more and more high-star hotels will intend to install LED display boxes in their stores. body.
On the side of LED display box manufacturers, there are already manufacturers exploring and promoting hotel leasing. This model is mainly to enter four-star and five-star hotels, and provide its display products to the hotel for free (for conferences and weddings, non-traditional advertising screens) and quickly spread the market, and use the screen fee to share (50 %) The cash cost is returned, and the cash cost can be recovered in about one year. When the hotel reaches a certain level, the revenue will be shared with the hotel through pre-conference advertising (the model is similar to the film pre-film advertisement of the movie theater line), and it will also engage in leasing and advertising operations. It can be seen that the business model of hotel leasing has a profound Internet thinking model. Through transfer payment and cross compensation, users can reduce user usage costs, and finally form a long tail effect to obtain huge traffic benefits.
2. Video conferencing, in the former LED display cabinet rental market
At the beginning of the development of video conferencing, due to the immature video conferencing technology, although companies have a strong demand for video conferencing, the entire video conferencing system is expensive to build and difficult to operate. For reasons such as the high cost of building a complete video conferencing system, companies rarely set up video conferencing rooms by themselves. The tariff model of the video conference leasing business can realize a combination of multiple tariffs, such as monthly, yearly, and even pay-per-view fees. Companies only need to pay a low monthly rent or pay each time they use it to enjoy professional video conferencing services. This not only solves the enterprise's urgent need for video conferencing, but also maximizes the use of capital and saves costs. Therefore, as soon as the leasing business was launched, it was welcomed by many small and medium-sized enterprises, and the business was quickly developed. However, with the rapid development of informatization, the construction of corporate video conferencing has entered a peak period, and LED display cabinets have directly entered corporate video conferencing, and the rental market has cooled down.
LED stage rental cabinet
Third, the traditional rental market for wedding led stage rental cabinets is in short supply
Unlike video conferencing, the rental market for stage LED display cabinets such as weddings and concerts is enduring. Every year after the National Day enters the autumn, various wedding ceremonies, signing ceremonies, opening ceremonies, star performances, product recommendations, and other festive activities gather together, thus stimulating the LED display rental market. For example, in Guangzhou, the LED cabinet leasing market is very hot around October every year, and even some companies have several activities in one day, resulting in insufficient LED cabinet screens for their own LED cabinets and a shortage of rental supplies.
Fourth, the cultural and sports media is the direction that large LED display box companies pay more attention to
The many advantages of LED display cabinets are that their applications are becoming wider and wider, and the LED display market, which is dominated by cultural media, has become the focus of attention of enterprises. In addition, the sports media industry is also the direction that large LED display box companies pay more attention to. Led stage rental cabinet rental market is becoming more and more popular, and many large LED manufacturers are competing in this market, and the competition among leasers has gradually become "white-hot". In recent years, the country has implemented a frugal policy, and the cost budget for large-scale events has been significantly reduced. It can be seen from the substantial "shrinkage" of the LED stage rental cabinets during the Spring Festival Gala in the past two years that this has also brought trouble to the LED display cabinet rental market. Little shock. As the LED leasing market "Red Sea" began to appear, fierce price wars also spread rapidly.
LED stage rental cabinet
As the LED rental screen market is gradually tapped and opened up, a large number of companies have flowed into this field with a lot of rewards. For a while, LED display cabinet rental companies have been numerous. How the display cabinet rental market will develop, and what else is worth exploring, LED display companies still have a long way to go.
