1. Maximize the use of information
How to make the existing information serve the broadest group of people and generate the greatest economic and social benefits has always been a question of concern and thinking by the media. The use of information by traditional TV media is far from playing its due value. On the contrary, the emergence of a new type of elevator entrance advertising machine can maximize the use of information, but also allow it to maximize its value.
2, instant spread
Traditional TV must sit in a fixed place to watch. This is a luxury for people who are busy with work during the day. The emergence of the elevator entrance advertising machine allows mobile people to watch TV anytime and anywhere, and obtain more updated information, which greatly meets the information needs of people in the fast-paced society, and also enriches the cultural life of citizens. Even when passengers are in a traffic jam, they can alleviate their worries by watching clear and interesting TV programs.
3, easy access within
The LCD advertising information release system is prepared and constructed by the business and businessmen. The audience does not need to increase personal investment and consumption costs, but only pays "attention" resources. This is easy to accept for the public. In response to this point, the popularization of LCD advertising is a business that can be profitable and has a social charity nature.
4. Wide audience
The huge number of mobile people is the biggest advantage of the elevator entrance advertising machine audience. This feature allows the elevator entrance advertising machine to have a broad living space, and there is no need to worry about being squeezed by traditional TV. The traditional TV audience is a relatively "static" crowd fixed in a certain place, and the peak period of this kind of audience is mainly concentrated in the evening. During the day, the urban crowds are busy with work and do not have much time to sit down and watch TV. The traditional TV audience has "narrowed", mainly the old and young viewers at home. On the contrary, the huge number of mobile people has "widened" the audience of the elevator entrance advertising machine system. The target of the elevator entrance advertising machine includes all kinds of transportation vehicles in the city and the floating population in crowded areas.
The tentacles of the LCD advertising system can be extended to various systems such as urban buses, subways, taxis and even railway trains. According to statistics, the annual train carrying capacity across the country reached an astonishing number of 1.3 billion passengers in 2003. Such a huge audience market is the "blind spot" of traditional TV, which just makes the LCD advertising system dominate. I believe everyone knows how high its potential commercial value is.
5. Monopoly communication
Under the background of "interactive communication", monopolistic communication and passive reception were originally the defects in the communication field. Now, when used in the special media communication of elevator entrance advertising machine, "passive reception" has become a big advantage. . In traditional TV communication, audiences have relative initiative-when a TV program is switched to an advertisement, the public is more willing to change channels, subjectively avoiding "ad bombardment", which weakens the effect of advertising information to a certain extent. The audience can choose when to watch, what to watch, and change channels at any time, which is not ideal for advertising. And because of its uniqueness and compulsiveness, the special media communication of the elevator entrance advertising machine makes "monopoly" a major advantage.
Because the audience targeted by the elevator entrance advertising machine is in a relatively passive state of "moving", there is basically no option of "remote control" for the preset communication content of the elevator entrance advertising machine, and it has a certain preset communication content. Unless you close your eyes and don’t look at it, you must accept the content being played. Although the monopolistic dissemination of the elevator entrance advertising machine deprives the audience of the right to change channels at any time, it is conducive to cultivating the public to watch the same program on the elevator entrance advertising machine collectively for those groups such as regular commuters. And the self-consciousness or habit of advertising, from a psychological point of view, consumers who are on the move or in a car will spontaneously search for more information in their free time with "nothing to do", so that they will not conflict with the liquid crystal display. The information dissemination of advertisements has better dissemination effect for certain preset content (such as advertisements), so that the dissemination effect of advertisements can be guaranteed.
