Short attention span
A Microsoft report shows that after eight seconds, most people lose their focus. And technology is the dominant factor in all of this.
reports: "Heavy multi-filters find it difficult to filter out irrelevant stimuli, and they are more likely to be scattered by multiple media streams."
Microsoft also found that 77% of 18-24 year-olds are basically looking down at their mobile phones without any attraction.
Having said that, it is obvious that digital signage really needs to attract users' attention first, and it also needs a screen that can attract people's attention.
Techtap CEO and founder Suzana Spratley suggested in a recent webinar titled "Content Design for Can and Can’t" to break the video loop of the display into multiple digestible parts.
In other words, if you have a 30-second video running on the monitor, divide it into five-second increments so that users who are on the move can get information.
4K resolution and brightness are suitable for some situations
One potential way to attract customers is to let the monitor display content at 4K resolution or extremely high brightness. However, before jumping to 4K, considering your strategy is key.
If the display is far from the consumer, then they probably won’t notice the difference between 4K and normal HD. Therefore, 4K should be viewed at close range. In addition, as 4K becomes more and more common, customers may weaken their impression of it.
Consider many possible situations
In some environments, digital signage is almost always a bonus item. Customers will obviously look at the menu in the restaurant and decide what to buy. The restaurant can automatically update the menu based on the time of day or the popularity of the item to improve the experience. In addition, in the doctor's office, you have a unique opportunity to provide critical information to bored or anxious patients.
In the retail environment, it is clear that a better value proposition needs to be put forward. A high-tech approach is to use customer demographics to provide targeted information. For example, interactive displays can promote sporting goods to pedestrians passing by.
Provide dynamic content
Providing fresh content is the key to continuously attracting customers’ attention. Many gas stations have now integrated digital signage into the point of sale. These displays show information about services and entertainment related to gas stations.
In addition, considering integrating mobile content elements into digital signage, 56iq is an expert in this area. For example, you can provide QR codes on your display, and customers can use them to get special discounts. Or you can encourage users to download branded apps to get extra discounts.
Everything comes from a complete plan
All these factors need to have a foundation in your overall strategy. What is your target audience? What type of content will attract them? How important is its interactivity? How will you attract them? What benefits can your customers get from it?
All these are basic questions, but when you are attracted by digital signage tools, it’s easy to forget those points.
