As the process of urbanization continues to accelerate, the economy continues to develop, and living standards continue to improve, network advertising players have begun to frequently appear in major markets, becoming the focus of the advertising player market.
Highlights of the latest features of the network advertising player: convenience, high efficiency, and clear playback.
1. It is very convenient to maintain the advertising content: the traditional advertising machine needs to copy the content with a computer first, and then a dedicated person will go to the advertising machine outlet to replace the CF card, which causes a waste of human resources and is very inefficient; while the network advertising machine uses Internet IP Access, through the control host in the office, directly upload the content to be updated to the advertising machine, and can delete, sort, set playback rules, interstitial control, aerial control, etc., all can be completed in a few minutes, and save A lot of labor costs.
2. Advertising management has become more flexible and faster: traditional LCD advertising players need to pre-arrange the program playlist, how to broadcast at the outlets, generally after the arrangement is completed, it takes a longer time to implement, and the replacement is very important. It is inconvenient and requires a lot of manpower; the network advertising player can easily solve this problem. All outlets arrange programs, replacement, interruption, and broadcast arrangements only need to be controlled by software on the server management side, and you can issue commands. It is said that an advertisement can be broadcasted on designated outlets in various cities overnight. The speed is very fast and the labor cost is almost zero.
3. It is easier for customers to broadcast and change programs, and can provide a more user-friendly advertising playback control: for example, a customer can play different advertising content in turn within a week, and it is more convenient to change settings, which makes it more convenient for customers The investment in advertising achieves a good return and has greater potential to attract customers!
Since it is a network advertising machine, it needs to be connected to the Internet to broadcast the content. Next, we will introduce the networking method of the network advertising machine.
(1) Wireless wifi network connection: wireless wifi network connection is originally a wireless network transmission technology that converts limited network signals into wireless signals, and then supplies related computers, mobile phones, and online advertisements that support its skills. This method is the most cost-effective method among the three methods, so it is deeply liked by many advertisers.
(2) 3g connection: 3g connection is a method that is less frequently used now. It is a third-generation mobile communication technology that can support high-speed data transmission of cellular mobile communication technology, and then integrates wireless communication with multimedia communication such as the Internet A new generation of mobile communication system connected.
(3) Network cable connection: The network cable connection is to directly use the network cable to connect, but when connecting, it is necessary to ensure that the network advertising machine terminal and the base control system workstation server are in the same local area network. We can also connect via wide area network, VPN (virtual private network), etc.
The networking method of the network advertising machine is not fixed. When selecting the networking method, it is necessary to choose the most suitable method to connect the network advertising machine according to its application occasion and application environment.
