The Internet of Things is the Internet of things connected. The Internet of Things is widely used in the integration of networks through communication perception technologies such as intelligent perception, identification technology and ubiquitous computing. With the advent of the Internet of Things era, digital display devices with display as the core and interconnection technologies connecting digital devices are ushering in opportunities to connect people and things.
Digital signage has undergone stand-alone players, networked digital signage and even interactive digital signage, changing again and again. It has also experienced a series of innovations from hard technology to soft technology. However, it is undeniable that the development speed of digital signage software and cloud development is still very slow. If the interconnection network is greatly developed, it will make the outdoor digital signage develop by leaps and bounds again, and the connectivity of the digital signage industry will also shift from the original small-scale local area network connection to the ubiquitous real "smart IoT" city.
On October 18th, the author came to Allwinner to communicate with Allwinner with the commercial display study tour of Shenzhen LCD Association. In Zhuhai Allwinner's MANS strategy: M—multimedia development strategy, A—simulated artificial intelligence development Strategy, S - service, and N refers to the direction of interconnection. In the face of the question of "what is the future layout of Allwinner's technology in commercial display", Wang Xinrong, general manager of the third department of Allwinner's technology business, also said that the interconnection technology between devices will be added to the development of Allwinner's commercial display. In the grand strategy, the use of interconnection and interoperability allows commercial display equipment to form an effective ecological chain, not just a single screen. Shenzhen Zeolite Intelligent Technology Co., Ltd., which has assets of 2.1 billion, also entered the advertising machine market with the advantages of 3G and 4G network modules.
In the author's opinion, the development strategy of Quanzhi and Zeolite is undoubtedly a rather advanced non-mainstream development strategy in the digital signage, advertising machine and other markets. In today's age when hardware is relatively mature, it must be a bloodbath to develop digital signage or commercial display with hardware as a breakthrough. With its own advantages as the breakthrough point, it can go a step further and open up a blue ocean market on the basis of not forgetting the "root". Such personalized development will not only expand the market for itself, but also expand the large market of the digital signage industry. Furthermore, the digital signage system from the management end to the device end is not difficult, and the development is indeed not a big development. From the cloud, to the management end, and the device end, the use of interconnection technology is used to communicate and update the device data in real time. The effect is self-explanatory, and the growth benefits brought to users of digital signage equipment are also predictable.
The development of the 21st century, diversified development is the development path of most large enterprises, and the multi-line ecological chain strategy has also been widely used, which makes it difficult for low-end digital signage manufacturers to survive, and the survival path of low-end manufacturers is to use existing digital signage. To maintain the profit of the channel is to develop a strong technology in a single line, and fight a blue ocean beach battle. Interconnection may be a good choice.
