Innolux Panel: The market price is not good, so you don’t have to insist on selling

Nov 01, 2021

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The quotations of TV panels have been declining, which has caused doubts in the panel industry. Hong Jinyang, chairman of the panel manufacturer Innolux, released for the first time yesterday (17). In September, he has begun to dynamically adjust production capacity and product mix, and will also arrange annual repairs in the next quarter; he and It is confirmed that the original law said that the shipment volume and average price of this quarter will increase by 1%-3%, and the target will be revised down. External interpretation, Hong Jinyang said in a statement that the panel industry will use the means of reducing production and insuring prices to keep the panel market stable in the future.


In response to Innolux's dynamic adjustment of production capacity, another panel manufacturer AUO did not respond positively yesterday. Hong Jinyang was invited to attend the press conference on the first cooperative scientific and technological innovation experiment between Innolux and Taipei MRT yesterday. After the meeting, he put forward the above views on the future of the panel industry.
 
Regarding the panel market outlook, Hong Jinyang analyzed that panels are a business cycle industry. After a long period of price increases, adjustments are also normal. What Innolux has to do is to seize the opportunity to increase shipments during the price increase stage and encounter prices. Fluctuations will also be adjusted in a timely manner based on market supply and demand conditions and supply chain conditions.
 
Hong Jinyang believes that the panel industry has undergone structural changes, and now the fluctuations are not as severe as in the past, and the difference between the low and peak seasons in the first half of the year is not obvious; after the demand for Chromebooks and distance education slowed down in the first half of the year, the demand for commercial use in the second half of the year kept up, especially in customers Profits have repeatedly hit new highs, with strong demand from the purchase of laptops (NB) and display panels.
 
He explained that the basic demand for panels is still there because of delays such as port congestion and lack of cabinets. In addition, supply chain conditions such as IC shortages are widespread. Recently, PCB and glass factories have arranged annual repairs. Innolux will also moderate production capacity. Adjustments. In the past, (panel) prices were good, and maintenance of machinery and equipment was too busy. Hong Jinyang emphasized, "The market price is not good, so you don't have to insist on selling it."
 
Regarding the adjustment direction of production capacity, Hong Jinyang said that in the past, the proportion of Innolux's TV panels was high, and it has dropped to 40% in the second quarter of this year. The information technology (IT) part is also 40%, and the car is about 10%. Of small and medium-sized panels maintain the proportion of each one-third, and do not want to rely on a single category in particular.
 
Panel prices have plummeted, and foreign institutions have issued reports that this wave of TV panel prices will fall back to cost in the first quarter of next year. However, Hong Jinyang, who is a foreigner, has chosen not to comment on individual institutions.


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