In the digital signage market, outdoor applications are particularly popular, and in the face of the huge potential market, both LCD large-screen display companies and traditional digital signage manufacturers have maintained a high degree of enthusiasm. Therefore, whether it is held in April At the Beijing Infocomm exhibition or the Shanghai Digital Signage Exhibition held in September, outdoor LCD advertising machines have become an indispensable part.
Traditional digital signage companies, such as Xinyi, and large-screen display companies, such as Samsung, LG, Philips, Rizexin, etc., have exhibited outdoor LCD advertising products, and as the annual event of the digital signage industry, at the Shanghai Digital Signage Exhibition In the past, companies such as Xunbao and Qijun Electronics even regarded outdoor advertising machines as their flagship cards. With the active promotion of related companies, the outdoor expansion of LCD advertising machines has become an irreversible trend.
Compared with the indoor application environment, the outdoor application environment of the advertising machine is more complex, and the technical requirements for the product are naturally more stringent, such as highlighting, to ensure that the display screen is clearly visible in the sunlight environment; To ensure the normal application of the outdoor advertising machine in the harsh winter and summer season; waterproof and dustproof, so that the outdoor advertising machine can run stably 7x24 hours in various environments. Many strict requirements mean that if LCD advertising machines want to gain a firm foothold in the outdoor market, they must withstand various "extreme challenges", which puts forward higher requirements for the technical strength of the enterprises involved.
Taking cold resistance and high temperature resistance as an example, the liquid crystal material used in the display screen of the LCD advertising machine is a thermotropic liquid crystal material, which has its own temperature range for use and storage. Once the specified temperature range is exceeded, the liquid crystal material will lose its liquid crystal state. Can not work normally, and sometimes damage the device. Generally speaking, the most suitable working environment temperature is 0-40 degrees Celsius. However, in practical applications, there are many application environments that exceed the temperature range, which requires the technical means of the enterprise. be secured.
The improvement of the technical threshold has made the outdoor advertising player market competition focus on the improvement of hardware technology, especially the innovation of resistance to extreme environments, which is in sharp contrast with the solution-based functional innovation in the indoor LCD advertising player market. However, as the technology continues to mature and the number of manufacturers involved continues to increase, this situation will change, and the focus of innovation will eventually return to the soft content level. After all, liquid crystal display technology has matured, and the price of liquid crystal display products It is also increasingly transparent. In order to stand out in the fierce market competition and maintain high profit margins, hardware products alone are not enough.
In the outdoor environment, the outdoor advertising machine is an important display terminal of the digital city. The application is very diversified, and it is not a simple advertisement information push. Especially with the rapid progress of the construction of the smart city project, the intelligent and networked characteristics are more and more. Prominent, and in practical applications, in order to achieve the expected application effect, it is necessary to have a properly matched solution, which will also be an important promoter to promote software innovation in the outdoor advertising machine market.
Whether it is a traditional digital signage company or an LCD large-screen display company, they have been rooted in the industry display market for many years and have rich experience in software innovation. Now, they have begun to invest heavily in the outdoor advertising machine market, which is undoubtedly a transformation of the outdoor advertising machine market. strong support. It is foreseeable that in the next time, the outdoor advertising machine market will rapidly change from the era of hardware competition to the supremacy of software innovation, and in this process, the industry reshuffle is inevitable.
