As a new tool for media promotion in the new century, advertising machines play an infinite power and role in various industries and fields. The reason for the dominance of online advertising machines is actually very simple. Online advertising machine manufacturers may wish to make a horizontal comparison between stand-alone advertising machines and online advertising machines to understand in simple terms.
Stand-alone advertising machine:
First of all, it can only play by inserting the card, and cannot realize the networking function. The update of advertising sources is mostly manual update, which leads to time-consuming, labor-intensive and low efficiency, especially for large media companies. regional, other advertisements
Updates are less efficient. First of all: the update personnel must first go to the placement point of the advertising machine - copy the program source - debug the program source - set the relevant parameters such as the playing time of the machine - and then go to the next machine placement point. This causes most of the updater's time to be wasted halfway through.
Secondly: the stand-alone version cannot implement the insertion function. If you need to temporarily insert the advertisement source, you must manually implement it.
Finally: the stand-alone advertising machine cannot realize the remote preview of the program, and the advertisement played by the machine cannot be displayed to the advertiser in real time.
Network advertising machine:
1: Unified management by computer or server, real-time update, and related work such as update, replacement, insertion, playback control of advertisements can be realized without the need for people to go to the site, saving manpower, material resources and financial resources to the greatest extent.
2: The function of inserting broadcast is perfectly realized. You can play any advertisement at any time you want. You only need to simply operate the multi-functional information release system developed by the network advertising machine manufacturer to complete the release work. One person can control thousands of networks
advertising machine
3: Higher security and more powerful functions. Playlist update: The management platform generates and automatically distributes it to each terminal, and the terminal updates and downloads it in time. Customer management: customer-themed, customized play content and playlist, audit mechanism: for security
Consider implementing a secondary review mechanism for playback content, terminal monitoring: unified monitoring of remote terminals, running logs, timely alarms for faults, and real-time feedback of current playback content and volume control.
In view of the above analysis, advertising media users have a deeper understanding of advertising machine products, and more targeted selection of the required products.
Looking at the development of the advertising media industry, it is not difficult to find that the advertising industry has developed from the paper media of the media to the radio, then to the TV media (television shopping), and now to the network media, and the development speed can be described as amazing. Its advertising penetration is hard to say
surface. As a new tool for media promotion in the new century, advertising machines play an infinite power and role in various industries and fields. Can be called "sixth media". This product was originally born in the market with a stand-alone advertising machine as the main product. In the past two or three years, the online version of advertising
Machines gradually replaced stand-alone advertising machines and gained dominance.
It is also one of the most widely used models in the advertising media industry. The reason is that the status is not formed overnight, and is inseparably related to human thinking, technological development, the rise of the Internet of Things and other related factors.
The reason for the hegemony of online advertising machines is actually very simple. You might as well make a horizontal comparison between stand-alone advertising machines and online advertising machines to understand in simple terms.
