Outdoor LED display advertising screen design standard

Jun 29, 2021

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No matter what type of led display you decide to set up outdoors, please refer to the following outdoor led display advertising design standards:

Outdoor LED display advertising screen


1. The description information should be specific and have a sense of picture

Outdoor led display can provide you with the right message in the right position. When designing LED screen information, please include specific details and benefits, such as location-specific instructions and related product information.


2. Keep it simple

The information on your led display must be clear, but information with too much information is usually ignored. Use the 5-second rule: It would be best if the main theme of the logo can be communicated in less than five seconds. If it takes longer, please shorten your message or use a series of signs instead of one.


3. Write in title-style text

This should help led billboards to be concise and straightforward. Understand the first principle of print journalism: the main points are important. Can you simplify the text? Can you come up with extra modifiers? The message hierarchy used by an effective led advertising screen is: headline + descriptive text + finally a call to action.

4. Create a call to action

The content in the LED display is essentially advertising. In order to achieve the purpose of advertising, you need to ask customers to do something. This is a call to action that implies customer action. For example, call for consultation immediately, buy immediately, scan the code immediately, pay attention or pay, etc.


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