According to a report in the Dutch Times, on September 29 local time, the Dutch consumer and market management department issued a fine of 39 million euros to the Samsung Group. Because the Samsung Group increased the price of Samsung TVs by interfering with online distributors from 2013 to 2018, the interests of Dutch consumers have been lost.
According to the report, the Dutch Consumer and Market Administration (ACM) issued an investigation report stating that from January 2013 to December 2018, Samsung improperly affected the online sales prices of seven Dutch TV retailers. In response, ACM imposed a huge fine of nearly 40 million euros on Benelux Samsung Electronics, or 39,875,500 euros to be precise.
Martijn Snoep, chairman of the ACM councillor, said that under the island of "recommended retail price", the price of Samsung's final athletes' TVs can reach the expected high prices. .
Samsung knows that it cannot raise the price for the Samsung Princess. Therefore, Samsung employees used the "recommended" package, but in fact this "recommended retail price". Samsung's expected retail price. Cause consumer prices to rise.
Samsung monitors retailers through web crawlers. When the wholesale price online selling price suggests the retail price, Samsung will contact the retailer to automatically increase their selling price.
From the WhatsApp and e-mail messages obtained during the visit, it can be concluded that many of Samsung said that its company has had the opportunity or encouraged other retailers in the same way. All other partners were informed. Samsung wants to increase prices. "It's done, you can see it in 15 minutes."
On the contrary, the retailer asked Samsung to resolve those merchants whose prices were too low. This often appears in the form of screenshots. Samsung continues to follow up on these complaints, and the retailers who complained provide feedback. By communicating back and forth with retailers, Samsung knows that if they follow Samsung’s prices, they should not choose their own prices to market. , Samsung directly attracted the retailer’s choice in a way.
In the Netherlands, retailers must set their own sales prices. Suppliers are allowed to monitor online sales prices. Suppliers can also provide retailers with non-binding suggested retail prices. The price that the supplier guides the retailer, for example, the supplier complains to the supplier about the selling price of another retailer, this also applies. ACM launched a campaign to warn quotients and quotients. One side price is prohibited.
