With the continuous advancement of social informatization, the digital dissemination of public information has become an irreversible trend. It is also based on this that as a representative of digital tools-LCD advertising machines ushered in an explosive period of application. Whether in crowded shopping malls, hospitals, building elevators and other public places, or in orderly government agencies, enterprises and institutions, advertising machines have become an existence that cannot be ignored.
Accompanying the continuous expansion of the application market is the increasing diversification of user needs in the industry-although essentially all information dissemination, application needs are different depending on the application place. For example, in shopping mall applications, the advertising machine system is aimed at high-density shopping people in shopping malls, and it needs to attract consumers' attention through strong visual impact to drive the increase in actual sales; in government agency applications, it is mainly targeted at agencies To ensure the timely, efficient and accurate information dissemination has become the core requirement.
Specific to the actual application, the design of the solution will naturally be different. In response to the complex needs of shopping malls to apply marketing information, a time-sharing partition display is specially set up in the plan, and the administrator can play one or more segments of video promotion information in a designated time period and designated store through the management platform to ensure the maximization of the marketing value of the advertising screen ; In response to the needs of government agencies for accurate and safe dissemination of information, the relevant programs have specially set up multi-level user authority management. The powerful program review mechanism effectively avoids the wrong and missing information. At the same time, for future expansion of applications, it is also expected Keep CRM, queuing system and other interfaces.
In the current LCD advertising machine market, the homogeneity of hardware equipment has become an indisputable fact. Faced with a variety of application needs, manufacturers in the industry can be said to be "changing with the same", and characteristic solutions have naturally become the key to flexibility. . This requires companies not only to have strong professional capabilities, but also to have rich industry experience in order to accurately grasp the needs of users and discover the potential needs of users in a timely manner.
For a long time, although the domestic advertising machine market has a large number of companies and a large potential application market, the overall industry’s innovation capabilities are still relatively limited, especially in the advanced design for the high-end application market. The importance of the plan undoubtedly provides a brand new idea for enterprise innovation, which is conducive to the sustainable and healthy development of the entire industry. However, the shift of innovation from hardware products to comprehensive solutions also means that the era of pure price competition has ended. Based on the competition of comprehensive solution provision capabilities, the LCD advertising player market will gradually enter the era of big brands.
