Recently, the data research agency DISCIEN analyzed the quarterly shipments and growth of global IFPD panels (65-inch and above) in 2020. In the fourth quarter of last year, TCL Huaxing surpassed LGD's shipments and ranked first in the world for the first time. The annual shipments increased by 308% year-on-year, making new breakthroughs in the interactive large-screen market.
The latest data from DISCIEN shows that in 2020, full-size shipments will show positive growth, China's conference market is rapidly penetrating, and the trend of large-size smart blackboards and educational tablets has intensified. TCL China Star's 65-inch products have the most significant growth, with shipments leaping to the top; for 75-inch products, TCL China Star ranks among the top three.
Continue to focus on the interactive large screen
As a new application scenario in the display industry, the commercial display market has gradually shown the characteristics of sceneization, platformization, dataization and specialization, and has become a must for major panel manufacturers. According to the prediction of Aowei Cloud Network, by 2024, the scale of China's commercial display market will reach 110.6 billion yuan. Among them, the growth rate of market segments represented by interactive whiteboards, splicing screens, signage advertising machines, etc. will accelerate significantly.
At the end of 2017, TCL Huaxing has already begun to take advantage of the large-screen display and begin to lay out the commercial display field. After three years of development, Huaxing has achieved some results in the field of interactive whiteboards; in 2020, TCL Huaxing's 86-inch interactive whiteboard panel shipments have entered the world's top two; in the fourth quarter of 2020, its interactive whiteboard shipments have become the world's No. one.
TCL Huaxing 86 Shuangpin Interactive Whiteboard Panel
It is understood that the commercial display business is a strategic investment business of TCL Huaxing, and in the future will "main and auxiliary cooperation" with the main panel business such as TV and mobile phones. At this stage, TCL Huaxing is mainly based on commercial display hardware, and a variety of leading products have opened up a situation for seizing the market.
Last year, TCL Huaxing released two sizes of 25.3-inch and 42-inch e-paper. The product adopts a reflective display mode, no blue light, no flicker, paper-like visual experience, and comfortable eye protection. In addition, it also has a unique bistable design with extremely low energy consumption. Outdoor display energy consumption is only 0.8% of LCD, and indoor display energy consumption is only 3.3% of LCD. The whole system can be equipped with solar panels or batteries. normal work. Due to its low power consumption characteristics, e-paper is suitable for various IoT display applications, including retail, transportation, hospitals, logistics, and home life. Relying on its unique characteristics, electronic paper has been successfully applied to bus stop signs in many cities around the world, such as New York, Boston, Copenhagen, Shanghai, Fuzhou, etc., in the Alaska Anchorage Museum, Taipei National Concert Hall, and the Seoul Museum of History in South Korea. , You can also see it.
TCL Huaxing 25.3-inch, 42-inch electronic paper
It is worth noting that TCL Huaxing creatively adopted the 8.5-generation TFT panel line production line to manufacture 42-inch electronic paper TFT backplanes. This is also the world's first, which also makes TCL Huaxing the world's largest generation of electronic paper TFT backplanes. .
In addition, TCL Huaxing also launched the world's first ultra-large, ultra-widescreen product with an aspect ratio of 21:9 in the electronic whiteboard market-105-inch smart widescreen. The product has increased the display area while maintaining the original 86-inch screen fineness, with a resolution of 5K×2K. The increased display area can be used not only as a writing whiteboard, but also as a remote video display, realizing the same-screen compatibility of writing and viewing functions. This product also has a curved surface design, based on compatible functions, to give users the ultimate visual experience of ultra-large field of view and ultra-high-definition.
TCL Huaxing has also begun to make efforts in the MiniLED field. At the TCL Global Display Ecological Conference (DTC 2020) in 2020, TCL Huaxing released a 142-inch AM Mini-LED COG MiniLED product. This is the world's first IGZO-based product developed by TCL Huaxing. Active Mini-LED display products based on glass substrates show a brand-new technical route. The product uses an 11-inch single unit as the smallest splicing unit, which can realize the modular and unlimited splicing of large screens, which is easy to assemble and disassemble, and is very suitable for diversified commercial display scenes such as office conference machines, command centers, and theaters. This product also applies COG technology, that is, LED chip on Glass, the unit module is packaged as a whole, and it has an efficient thermal management method. TCL Huaxing developed a multi-layer correction and compensation algorithm for the first time, which effectively solved the industry problem of poor uniformity of small current display caused by AM with COG.
Continue to practice internally and strengthen cooperation with external parties. In the electronic paper market, TCL Huaxing and the global electronic paper industry leader E Ink Yuantai Technology jointly announced in August last year that they will cooperate in the manufacture of electronic paper TFT backplanes. In December 2020, witnessed by the leaders of relevant MTR units, TCL Huaxing signed a strategic cooperation agreement in Shenzhen with the cooperation culture and TCL commercial three parties to cooperate on the guiding screen project of Metro Line 4; TCL Huaxing entered the field of subway smart transportation.
Actively cultivate the e-sports market
E-sports screens are an indispensable main player in commercial display hardware. With the continuous improvement of e-sports participation, the user group of electronic games has further expanded. The MNT entertainment gaming screen market has entered a period of steady growth and is showing a trend toward larger screens. In terms of gaming screens, through the full use of existing production capacity, TCL Huaxing 32-inch curved gaming shipments have rushed into the world's top three.
A few days ago, the China League of Legends LPL and TCL jointly announced that TCL has officially become the official partner of the 2021 League of Legends professional league. So far, TCL has become the first domestic appliance technology company to sponsor top-level e-sports events. It is worth noting that, in addition to brand sponsorship, TCL has already taken action at the level of e-sports products.
From a vertical perspective, although TCL Huaxing's layout in the e-sports field is slightly later than that of Samsung, LG and other Korean factories, but with relatively mature display panel technology, curved surface, high refresh rate and other technological innovations, TCL Huaxing has already been immersed in the image quality and immersion of e-sports products. The formation of core competitiveness on indicators such as sense of feeling, or will stage a "latecomer first."
In terms of high-end gaming screens, TCL China Star has launched a number of high-end, highly praised products in the past two years. In June 2020, TCL Huaxing made an important breakthrough in R1000 products for the first time. The 27-inch QHD R1000 product was successfully shipped to Samsung; in November, TCL Huaxing launched the world's first 34-inch R1000 165Hz ultra-wide gaming screen. This product has a screen ratio of 21:9, a high resolution of 3440×1440 and a high refresh rate of 165Hz. Compared with the 16:9 screen on the market, TCL China Star's 21:9 ultra-wide screen can broaden the field of view by 30% to 178 degrees.
In July last year, there were media reports that TCL China Star had exclusively developed the "30-120Hz dynamic frame rate switching" technology, which can realize the display panel from the traditional 60Hz display to 30-120Hz dynamic switching, and adjust the screen refresh according to different usage scenarios. Rate, to achieve the unity of energy consumption and performance. It is understood that there is currently no mass production of the same type of products on the market. If TCL Huaxing takes the lead in mass production of this high-screen display, it will undoubtedly set a new benchmark for my country's e-sports display industry.
What's more rare is that while making breakthroughs in gaming display technology, TCL Huaxing is also committed to visual health research. Following May 2020, TCL China Star's 27-inch module products obtained the world's first batch of TüV Rheinland Low Blu-ray and EyeSafe dual certifications. In January 2021, TCL China Star's 23.8-inch gaming display module won the world's first display from TüV Rheinland. EyeComfort Display (LCD) certification for eye comfort. So far, TCL Huaxing has become the world's first panel company to obtain TüV Rheinland Low Blue Light Certification, EyeSafe Certification and EyeComfort Certification at the same time. While achieving the world's leading position in visual health research, TCL Huaxing has built a wall of scientific eye protection for players.
TCL Huaxing 23.8-inch Gaming Display Module
After years of intensive cultivation in the field of commercial display, TCL Huaxing's rapid growth in the fields of interactive whiteboards, splicing products and high-end e-sports displays has also been highly recognized by the industry. In December 2020, TCL Huaxing won the Huaxian Award, known as the "Nobel Prize in Commercial Display Industry", which is also the best proof of the strength of TCL Huaxing's hard-core products.
It is understood that in terms of commercial display business, TCL Huaxing is mainly based on hardware at this stage. In the future, it will use hardware as the entrance for system integration. At the same time, it will continue to balance its efforts in commercial display screen area, aesthetics, applicability, and safety. , Achieve one-stop interaction and terminal operation, allowing users to enjoy better one-stop efficient services.
