In recent years, with the growth of my country's economy, people's lives have reached a well-off level. In this environment, the lottery industry has made a qualitative leap. China's lottery industry has entered a stage of rapid market expansion and accelerated rise. Self-service lottery machines, a brand-new lottery model, will soon come.
Facing such a huge market, it is necessary to innovate the sales model. From the perspective of the sales model, the main domestic sales method at present is the manual printing of the lottery tickets by the sales staff at the ticket offices, and the lottery tickets use cash to buy the lottery. However, there are a large number of unmanned color vending machines in the above-mentioned developed countries, which are mainly installed in public places such as supermarkets, convenience stores, and subways, and are operated by buyers themselves. The self-service lottery sales model will also be the only way for the development of my country's lottery industry.
At present, people who buy lottery tickets in China do not have the habit of buying lottery tickets on automatic terminals. At least, it can be said that most people do not have such consumption habits. There are many reasons for this. First, the current lottery sales points have many lottery analysis services (the lottery sales points have previous winning analysis), and more importantly, they can meet similar groups who like to buy lottery tickets, and they have a certain sense of identity from a psychological point of view. Selling humanized services is the fatal weakness that self-service terminals cannot overcome at present, because consumers cannot obtain psychological recognition, which is the highest level of consumer satisfaction. In addition, there is also the problem that the operation is too troublesome. In the current sales outlets, there is no need for hands-on operation, and the owner can help to fix it. Another point is the problem of input and output. A self-service lottery machine has a certain cost to place and maintain. If there is no certain amount of input, the cost of a single machine is relatively high. To maintain these costs, it needs to reach A certain amount of sales is sufficient, and if depreciation and profit are considered, the requirements will be even higher.
On the whole, judging from the current market conditions, this type of equipment is more suitable for investment by lottery operators. Of course, you can also make this equipment through dealer channels. In fact, this type of equipment already exists in subway stations in big cities. Judging from the rising labor costs and the rising rents of shops, there is a market for this type of equipment, but the consumption habits of consumers need a process of cultivating, and the other is to consider the simultaneous use of multiple functions to improve Sales can reduce operating costs, and services such as advertising can also be considered. In addition, in some high-end communities and other places, this type of equipment can be placed, and their placement is not for profit, but to make the place look more upscale. Many high-end real estates are equipped with vending machines, which are placed by developers or property managers. They are not for the purpose of profit, but only for embellishment.
