The competition in shopping malls and supermarkets is becoming increasingly fierce. How to stand out? Many shopping malls have introduced all-in-one touch and query machines, trying to use new technologies to change consumers' perceptions and create a demand environment for shopping malls that meets consumer expectations, thereby improving the image of shopping malls and promoting consumer purchases.
The shopping mall touch inquiry machine is the most convenient, simple, natural and practical human-computer interaction device. It integrates computer technology, multimedia technology, audio technology, network technology, industrial plastic art, machinery manufacturing technology, and streamlined Beautiful shape. Its role in the market is mainly manifested in the following aspects:
1. Intelligent route guidance
1: After the customer enters the target brand, it can display the customer's route guidance from the location of the shopping guide to the target location, and it can be displayed graphically and dynamically; it can be guided across floors. Slope or straight ladder, and then lead to the shop;
2: It allows customers to quickly find service facilities in shopping malls such as toilets, customer service centers, and slopes and elevators; and highlight the searched diagrams;
3: Search for a parking space, enter the parking space number in the system, and the route guidance from the location of the shopping guide to the parking space can be displayed; (premise: the parking space number needs to uniquely identify the parking space, which can identify the floor and parking space location, And need to publicize, the owner needs to take a photo or record the parking space number after parking);
4: Optimal route automatic identification function: After selecting the destination, the system automatically calculates and selects the best route in the background.
2. Map display function
1: Realize the map display function of the shopping mall horizontally and vertically, and negative one to four floors; adopt 3D model simulation technology; mark the location of the shopping guide;
2: The name or logo of each brand is marked on the picture, and the "How to get there?" link is displayed at the same time; when you click on the corresponding brand with your finger, the relevant instructions of the brand will pop up. (including LOGO, location, brand description, image picture of brand store, etc.)
3: The system has its own map editing function in the background. When the operator needs to adjust the shape of the store in the future, it can be edited by the map editor, which is easy to operate.
3. Brand Navigation Function
Description: According to certain rules (by brand initials, floors, business formats, etc.), a list of all brand logo icons is listed, and customers can find the brands they need through the list; it can also support customers to vaguely input brand names (support both Chinese and English). Enter) to find the corresponding brand information; click to link to the location and brand introduction of the store in the map.
Four, brand advertising function
There are specific partitions or functions to play content such as company and brand promotional videos, and support media formats such as pictures and videos.
V. Information release and display functions of shopping malls
Weekly promotion information release, weekly movie information (video) release, current season fashion release, shopping mall event information release (including event preview), need to have a good interactive dynamic display. Only the current content is displayed on the content, and the historical content may not be displayed on the front end, but it needs to be queried in the server-side management interface, and can be regularly updated through the background management interface, supporting media formats such as pictures and videos.
6. Coupon printing function
1: The count can be displayed on the coupon logo. For example, only 200 coupons will be issued in a certain period of time, and each terminal can print them, but each time one is printed, the count will be reduced by 1, and the coupons will be displayed on each terminal synchronously. up until the count is 0, stop printing;
2: For the printed coupon, you need to set the number, and set the anti-counterfeiting mark code or barcode;
3: The coupon can be edited through the background management page.
7. Member self-service function
The electronic shopping guide software includes the self-service function of members, which can realize the query of member points and the use of points on the terminal (made into an interface that can be set through the background, according to the required rules for the use of points, such as redeeming gifts), through the interface program Realize the increase or decrease of the integral data.
8. Centralized release and update function in the background of the system
1: After the project is launched, the trained personnel can regularly change the content introduction and related pictures or videos of the brand through the background management interface;
2: If the company periodically adjusts the store or brand, our company can update and adjust the 3D electronic map by itself, as well as the replacement of the corresponding brand;
3: The background program of the system terminal equipment should have the function of counting the number of customer visits, click or query the brand ranking and other use effect evaluation methods.
Multinational and regional supermarket chains compete fiercely. In order to attract consumers, many shopping malls use high-quality furnishings and high-quality products to improve their brand image and bring consumers a lot of choices. In the past, shopping malls relied on posters and leaflets to promote products, but the store full of product promotion posters made the overall environment look chaotic, so forward-looking shopping malls took the lead in introducing the touch and query all-in-one machine, which not only improved the brand image, but also effectively Increase turnover.
