With the development of the commercial economy and the intensification of market competition, there is an increasing demand for advertising business promotion. As a new generation channel in the field of advertising media, LCD advertising machines are very popular in all walks of life. Stand-alone advertising machines appeared earlier, mainly through card, U disk, SD card and other methods for content playback and promotion, requiring staff to go to the scene, program update efficiency is low, and it consumes manpower and material resources. Digitization, networking, and informationization have become the characteristics of the contemporary media market. With the development of information network technology, Hualinuo network advertising machine has been vigorously promoted, and it is widely used in chain stores, hotels, shopping malls, construction, transportation, government affairs, hospitals, banks, etc.
The network version of the advertising player broadcasts content through the network to achieve remote centralized and unified control, management of playback settings, and multimedia content transmission and update. With HDMI interface, it can play high-definition pictures and bring visual experience. The management is very flexible and convenient, saving a lot of manpower and material resources. Information synchronization transmission and playback can be completed only by operating in the computer background server. Compared with the traditional stand-alone advertising machine, it has unique advantages:
1. First of all, management is more humanized, intelligent, flexible and fast. All programs are updated and released, and there is no need to arrange personnel to the scene. Directly in the background of the computer, edit and control the host to edit the content that needs to be published, and transmit it to the display terminal through the network player. All display terminals can be set and managed in a unified manner, publish content synchronously, and set program play order, play times and time. Real-time updates are highly efficient, saving time and labor costs.
2. Targeted at different places, different time periods, and customer groups, accurately deliver, set different program broadcasts and carousel times, set targeted advertising content for different groups of people, and broadcast different advertising content for the same customer within a certain period of time , Improve ad reach and return rate.
3. Unified management of display terminals and networks in different regions. The most obvious application of Hualinuo network advertising machine is that many domestic chain stores are located in different regions. In order to realize the remote unified control, the stand-alone advertising machine cannot be realized. Hualinuo network advertising machine can remotely manage terminals across the country through the server, remotely switch regularly, and publish content
