With the continuous intensification of market competition, brand marketing occupies a higher and higher position in the development of enterprises. However, as prices are soaring and the advertising costs of traditional media continue to rise, some companies have been unable to make ends meet. Especially for many small and medium-sized enterprises, prime time TV advertising is even more elusive. Facing the urgent needs of enterprise development, finding a balance between investment and publicity effect has become an important task for many enterprises. The rapid rise of community advertising is the product of this balance.
The so-called community wall-mounted network advertising machine refers to the advertising information placed on the community information platform. Based on the installation flexibility of the wall-mounted network advertising machine, this kind of advertising can be flexibly distributed in corridors, elevator waiting areas, and inside elevators, covering a wide range of people. Compared with traditional media advertising, the advertising within the community not only has cost advantages, but also makes full use of the accuracy of the wall-mounted network advertising machine.
There are two standards for the delivery of community advertisements: real estate parameters and crowd parameters. The so-called real estate parameters mainly include the area where the real estate is located, the price of the real estate, the total number of households, and the occupancy rate. These data can allow advertisers to more accurately estimate their own volume, not only will not leave blank areas, but also avoid too dense advertising incurs residents' disgust, so as to maximize the utilization rate of investment. At the same time, based on the geographical location and price of the real estate, the relevant brand owners can more accurately determine the degree of matching with their own brands, achieving an effect of 1+1 greater than 2. Such a good advertising effect must be through the wall-mounted network advertising machine to realise.
Crowd parameters mainly include factors such as resident type, age, check-in time, and living scale. It complements the real estate parameters, allowing further determination of the advertising content and even customized design. With the flood of information in today's society, it has become the instinct of contemporary people to automatically filter out information that they are not interested in or need. In real life, one of the main reasons that advertising messages are unpleasant is that they don’t need it. Based on crowd parameters, advertisers can place a large number of targeted advertisements in a targeted manner to minimize the neglect rate of advertising information. For example, in a community where white-collar workers gather, promotional messages for branded clothing can be very lethal.
As the main place where people live and live, community residential buildings occupy a large proportion in daily activities, and their popularity is quite guaranteed. This provides fertile soil for the dissemination of advertising information. Today, the digital generation represented by the post-80s generation has gradually become the main force of consumption, and digital advertising is undoubtedly more in line with their information receiving habits. In the dual needs of advertisers and consumers, community advertising will "drive into the fast lane" and become an important force in the growth of the market for the refined application of wall-mounted network advertising machines.
