Vertical LCD advertising machine is different from newspapers, magazines, radio, television and other media. It has a wide range of applications and remarkable effects. Vertical LCD advertising machine is mainly used in shopping malls, supermarkets, hotel lobbies, hotels, cinemas and other public places where people gather. This kind of advertising machine can play advertising information to specific people at a specific physical location and a specific time period through a large-screen terminal display device.
The use of vertical LCD advertising machine requires the support of multimedia playback system. The multimedia playback system adopts the intelligent management module on the player side to realize the remote management and control of the player, and realizes the complete network protocol and remote management and control functions on the server side. .
Using the multimedia advertising system, users can flexibly manage remote terminals, multimedia playback quality is not limited by bandwidth, channels are not limited by servers, and there can be any number of channels, even each terminal has an independent channel.
The unique characteristics of the vertical LCD advertising machine are mainly reflected in the following aspects:
1. Technology digitalization
It is undeniable that every technological innovation will promote the leap-forward development of social productivity, and the media industry's dependence on technology is more obvious. The digital technology adopted by digital mobile TV has high technical content and strong technological innovation ability. The original CRT monitors were gradually replaced by lighter and thinner LCD monitors. LCD advertising machine has become the future development trend of radio and television.
2. Wide audience
The huge mobile population size is the biggest advantage of the audience of the vertical LCD advertising machine. This feature makes the vertical LCD advertising machine have a broad living space without worrying about being squeezed by traditional TVs. The antenna of the LCD advertising system can be extended to various systems such as city buses, subways, taxis and even railway trains. According to statistics, in 2003 the number of trains in the country reached an astonishing 1.3 billion. Such a huge audience market is the "blind area" of traditional TV, which makes the LCD advertising system stand out. The potential commercial value is high. I'm sure everyone has figured it out.
3. Instant dissemination
Traditional TV must be viewed in a fixed place. It's a luxury for those who rush to work during the day. The emergence of vertical LCD advertising machines enables mobile people to watch anytime and anywhere and obtain more updated information, which greatly meets the needs of people in the rapidly developing society for information and enriches the cultural life of citizens.
4. Monopolistic communication
In traditional television communication, the audience is relatively active. When TV programs are turned into advertisements, the public is more willing to change channels and avoid "ad bombing" subjectively, which weakens the effect of advertising information dissemination to a certain extent. Viewers can choose to watch, view content, and change channels at any time, which is not ideal for advertising. The special media communication of the vertical LCD advertising machine makes "monopoly" a big advantage due to its uniqueness and compulsion.
Since the audience of the vertical LCD advertising machine is in a relatively passive "moving" state, the preset communication content of the vertical LCD advertising machine basically has no "remote control" selectivity, and has a good preset. The need for dissemination of content. Although the monopoly spread of this vertical LCD advertising machine deprives viewers of the right to change the channel at any time, for those who are fixed on commuters, it is beneficial to cultivate the public to watch the vertical LCD advertising machine. The awareness or habit of the same programs and advertisements, from a psychological point of view, consumers who are on the move or riding, "nothing to do" free time will spontaneously ask them to search for more information, which is similar to LCD advertising. information dissemination, which is better for some preset content (such as advertisements), which can ensure the effect of advertisement dissemination.
5. Internal accessibility
The LCD advertising information release system is developed by enterprises and businesses. The audience does not need to increase personal investment and consumption costs, but only needs to pay attention to resources, which is easily accepted by the public. From this point of view, the popularization of LCD advertising is a cause that is both profitable and socially beneficial.
6. Maximize the use of information
How to make the existing information serve the general public and generate the greatest economic and social benefits has always been the concern and thinking of the media. The use of information and information by traditional TV media is far from being of due value. On the contrary, the emergence of new vertical LCD advertising machines can maximize the use of information, while also making it the most valuable.
7. High cost performance
Advertisers need top-performing ads to deliver their product or brand message to the most targeted consumers. The vertical LCD advertising machine can be said to provide advertisers with a brand-new and value-for-money choice.
First, information is broadcast throughout the day, and viewers can watch it throughout the day. LCD advertising can play different programs and advertising content according to different audiences, making each time period a prime time for advertising.
Second, it has a broad audience, directly targeting the most valuable. A wide audience and a large floating population are the biggest advantages of LCD advertising audiences. Its dissemination or service targets include the floating population in densely populated areas between cities. These audiences include both general consumer groups and mainstream consumer groups. Therefore, LCD advertising, as a mandatory viewing medium, should be a good choice for the dissemination of fast-moving consumer goods.
8. Bring new opportunities to customers
Traditional media are relatively fixed. Consumers complain a lot about ads. But no one can escape. They accept passively. It depends on who's creative and who's advertising. The content of advertisements continues to be sublimated. On the other hand, it is trying to find new communication carriers, and the emergence of vertical LCD advertising machines just solves this problem. Its broad audience is the most well-rounded consumer, so it's easier to get the consumer's attention, making advertising more in-place and impactful.
First of all, the arrival rate of advertisements is extremely high, and advertising campaigns can be launched quickly and effectively. Due to the special communication mode of LCD advertisements, a wide range of communication channels can deliver advertising information to tens of thousands of people.
Secondly, compared with newspapers, radio stations and other media, the cost of video advertising (CMP) is relatively low, only a small part of the cost of thousands of people in newspapers, radio stations, etc., and the advertising costs are relatively saved.
Third, compared with cable television media, the advertising capacity is large, the content is refurbished quickly, and the information continuity is good. The population is large, the media audience rate is high, and passengers are highly concerned.
Fourth, compared with outdoor advertising, information dissemination has the advantages of readability, visibility and integrity.
Fifth, TV commercials have the characteristics of stronger three-dimensional sense, brighter colors, and more continuous movements, which are more advantageous than print advertisements, and are especially suitable for brand image promotion.
