Affected by the epidemic, it is an indisputable fact that the traditional "Xiaoyangchun" LED display screen was forced to freeze or postpone at the beginning of 2021. For many LED display manufacturers, one side is a short-term signal that sudden public events have not ended. On the contrary, with the outbreak of the epidemic in many foreign countries, foreign trade may also fall into a "cold winter"; at the same time, the domestic market on the other side has experienced continuous market decline and low demand in recent years. What kind of state and mentality should be invested in the next In the market competition?
As the industry insiders said: "The competition in the LED display market in 2020 will be even more bloody..." In the face of this fierce battle, setting aside the external economic environment, social environment, and industrial environment changes, you are on the battlefield. In China, any LED display person must think more carefully.
1. Reject fluke and do a good job in a down-to-earth manner
Faced with the ever-changing situation of the first-tier market and the extremely complex changes in consumer demand, there are still many manufacturers who have a certain fluke mentality. For example: some people always think that maybe the country will introduce a series of subsidy policies to activate the consumer market; maybe even the whole industry will follow up with brand new business opportunities... History has proved that the existence of this fluke mentality will cause many LED display manufacturers have missed the opportunity to transform and upgrade again and again, and also missed the turning point of one change after another. In the complex and changeable market, it has been difficult to find a new path for their own development.
Therefore, all LED display manufacturers must recognize a reality: the environment and pattern of China's home appliance industry 30 or 20 years ago has long ceased to exist. In the face of a more fierce market competition environment, only screen companies that quickly establish new core competitiveness can continue to go on. Under the epidemic situation, all screen companies must find ways to rely on their own strength and level, down-to-earth to do a good job in products, services, management and operations, and establish endogenous competitiveness in order to truly solve the problems in the process of corporate development.
2. Refuse to stick to it and flexibly face the "cold winter" market
In 2021, due to the impact of the epidemic, this winter will be extremely long, and many LED display manufacturers will not be able to survive by relying on "simmering", especially small and medium-sized manufacturers. In the face of this sudden "cold winter" in the market, it is not a sensible approach to blindly stick to it. It is also necessary to learn to take the initiative and actively respond to "changes in response to small changes, and with good combat to deal with less battles" in order to truly win the market.
As we all know, after facing the ever-changing market of LED display screens and cross-industry rivals in the past few years, many LED display home appliance manufacturers have learned to respond positively, instead of just waiting and watching, and even some manufacturers choose early Layout, actively explore new technology fields (Micro/Mini LED, COB, etc.), and do not expand new applications, while expanding the subdivision field, actively looking for new markets, I believe that in the face of this war "epidemic", many LEDs Display manufacturers will choose to respond flexibly and fight this cold winter epidemic prevention battle!
