Wall-mounted network advertising machines are widely used in transportation, medical, commercial buildings, retail, education, government, enterprises and other industries and fields. Today, as the visual sensory experience is increasingly sought after, wall-mounted network advertising machines should attract more attention in content. People's eyeballs make people willing to "stop" in order to maximize the commercial value of wall-mounted network advertising players.
1. The content is practical and diverse
The wall-mounted network advertising machine not only has practical functions such as displaying products for businesses, placing information, but also appropriately placing information on the content that is irrelevant to the product, but people need information, such as date, time, weather, news, etc., which will be effective Attract people's attention.
2. Real-time update, don’t be lazy
For the wall-mounted network advertising machine to be efficiently used, it is necessary to prepare for content updates at any time. If outdated content is frequently played, it will reduce the utilization rate of the wall-mounted network advertising machine and lower the credibility of the merchant. Especially for clothing stores, corporate wall-mounted network advertising machines, etc., it is better to ensure that the screen content is updated at least twice a week.
Many public places, such as airports, subways, stations and other signage content may be relatively fixed, and the solution is also very simple. You only need to keep the content unchanged and change the way of presentation.
Three, high-quality content design is indispensable
Wall-mounted network advertising players should use high-definition, interesting pictures. The engineers of Beijing Yueshi advertising machine manufacturer told us that people reacted more positively to high-definition pictures and were more willing to watch them more than once. The content can be designed in conjunction with the current hot spots, which can give people a refreshing feeling. The necessary visual impact is very in line with the appetite of contemporary people, and it is impressive.
Fourth, the duration of advertising should be controlled
Since people are likely to stay for a short time or pass through the wall-mounted network advertising machine, it is necessary to control the duration of advertisements and content playback. Keep the playback time short, which can achieve multiple loop playback of the content.
For example, there are 60 pieces of information in a loop, and each is played for 10 seconds, which means that it takes 10 minutes to realize the repeated playback of information, which is obviously very long. If you keep 20 pieces of content in the playlist, and change the content every day, it will be easier for people to remember the information displayed over time.
Five, the layout also needs more changes
The continuous transformation and movement of images around the text content on the screen attracts people's attention. Even if the playlist does not change, the overall layout changes will give people a sense of freshness.
