What are the characteristics of outdoor LCD advertising machine? We all know that outdoor LCD advertising machines are widely used, most of which are used in large shopping malls, supermarkets, hotel lobbies, restaurants, cinemas and other public places where people gather. Advertising information is played to specific groups of people through the large-screen terminal display device.
The use of outdoor LCD advertising machine requires the support of multimedia playback system. The multimedia playback system uses an intelligent management module on the player side to realize remote management and control of the player, and implements a complete network protocol and remote management and control functions on the server side. With a multimedia advertising machine system, users can flexibly manage remote terminals, multimedia playback quality is not restricted by bandwidth, channels are not restricted by servers, and there can be any number of channels, even each terminal has an independent channel.
The uniqueness of outdoor LCD advertising machine is mainly reflected in the following aspects:
1. Technology digitalization
It is undeniable that every technological innovation will promote the leap-forward development of social productivity, and the media industry's dependence on technology is even more obvious. The digital technology adopted by digital mobile TV has high technological content and strong technological innovation. The original CRT display is gradually being replaced by the lighter and thinner liquid crystal display, and the outdoor LCD advertising machine has become the future development trend of radio and television.
2. The outdoor LCD advertising machine has a wide audience.
The huge number of mobile people is the biggest advantage of the audience of the outdoor LCD advertising machine. This feature makes the outdoor LCD advertising machine have a broad living space, and there is no need to worry about being squeezed by traditional TVs. The tentacles of the LCD advertising system can be extended to various systems such as urban bus, subway, taxi and even railway trains. According to statistics, in 2003, the annual train carrying capacity in China reached an astonishing figure of 1.3 billion passengers. Such a huge audience market is the "blind spot" of traditional TV, which just makes the LCD advertising system dominate. I believe everyone already knows how high its potential commercial value is.
3. Instant dissemination
Traditional TV has to sit somewhere fixed to watch. It's a luxury for a crowd that's hustling for work during the day. The emergence of outdoor LCD advertising machines allows mobile people to watch anytime, anywhere, and obtain more updated information, which greatly meets people's needs for information in a fast-paced society, and also enriches the cultural life of citizens.
4. Monopolistic communication
In traditional TV communication, the audience has relative initiative - when TV programs are switched to advertisements, the public is more willing to change channels and subjectively avoid "ad bombing", which weakens the effect of advertising information dissemination to a certain extent. Audiences can choose when and what to watch, and change channels at any time, which is not ideal for advertising communication. And the special media communication of outdoor LCD advertising machine, because of its uniqueness and compulsion, makes "monopoly" a big advantage.
Because the audience targeted by the outdoor LCD advertising machine is in a relatively passive state of "moving", there is basically no "remote control" selectivity for the preset communication content of the outdoor LCD advertising machine, and it has a certain preset communication content. 's necessity. Although the monopolistic communication of outdoor LCD advertising machines deprives viewers of the right to change channels at any time, for those groups such as regular commuters, it is conducive to cultivating the public to watch the same program of outdoor LCD advertising machines in groups. From a psychological point of view, consumers who are on the move or riding in a car will spontaneously search for more information in their free time with “nothing to do”, so that they will not conflict with the liquid crystal display. Information dissemination of advertisements, for some preset content (such as advertisements), the dissemination effect is better, so that the effect of advertisement dissemination can be guaranteed.
5. Internal accessibility
The LCD advertising information release system is prepared and constructed by enterprises and merchants. The audience does not need to increase personal investment and consumption costs, but only needs to pay "attention" resources, which is easy for the public to accept. Aiming at this point, the popularization of LCD advertising is a kind of business that can both profit and have the nature of social welfare.
6. Maximize the use of information
How to make the existing information serve the broadest population and generate the greatest economic and social benefits has always been the concern and thinking of the media. The use of information by traditional TV media is far from exerting its due value. On the contrary, the emergence of new outdoor LCD advertising machines can maximize the utilization of information and maximize its value.
7. High cost performance
Advertisers need the most cost-effective advertising to deliver their product or brand information to the most target consumers. Outdoor LCD advertising machines can be said to provide advertisers with a brand-new and value-for-money choice.
First, the information is broadcast throughout the day, and the audience can watch it around the clock. LCD advertising can broadcast different programs and advertising content for different audiences, making each time period a prime time for advertising.
Second, the audience is wide, and the most valuable people are directly targeted. The wide audience and the huge number of floating people are the biggest advantages of LCD advertising audiences. The objects of its dissemination or service include the floating population in densely populated areas between cities and cities. These audiences include both general consumer groups and mainstream consumer groups. Therefore, LCD advertising, a media with a compulsive viewing nature, should be a good choice for the communication of fast-moving consumer goods.
8. Bring new opportunities to customers
The traditional media is relatively fixed, and consumers have quite a lot of complaints about the stereotypes of advertisements, but no one can escape them, and they are passively accepting them. It depends on whose advertisements are creative and whose advertisements are effective. The content of advertisements continues to sublimate, and on the other hand, they are struggling to find a new communication carrier, and the emergence of outdoor LCD advertising machines just solves this problem. Its broad audience is the most comprehensive consumer, so it is easier to get the attention of consumers, so the advertising communication is more in place and more influential.
First, the extremely high advertising arrival rate can quickly and effectively launch advertising offensives. Due to the special communication mode and extensive communication channels of LCD advertisements, advertising information can be delivered to tens of thousands of people.
Second, compared with newspapers, radio stations and other media, the cost per thousand people (CMP) of video advertising is relatively low, which is only one-tenth of the cost per thousand people of newspapers, radio stations and other media, which saves advertising expenses relatively.
Third, compared with cable television media, the advertising capacity is large, the content is refurbished quickly, and the information continuity is good. The population flow is large, the media audience rate is high, and the passenger's attention is high.
Fourth, compared with outdoor advertising, it has the advantages of stronger readability, visibility and integrity of information dissemination.
Fifth, TV advertisements have the characteristics of stronger three-dimensional sense, brighter colors and more continuous movements, which have more advantages than print advertisements, and are especially suitable for brand image promotion.
What are the characteristics of the above outdoor LCD advertising machine to share with you here, outdoor LCD advertising machine is different from traditional newspapers, magazines, radio, TV and other media, it can help enterprises to carry out good publicity anytime and anywhere, that is The eight characteristics shared above, I hope to help everyone.
