Flat-panel TV manufacturers have revealed their selling points such as "Dynamic HD", "Smart Light", "Free HD Color", and "Full Mode HD Digital TV All-in-One", igniting a new round of market share competition by virtue of their differentiated advantages.
The other major technology branch is the IPS panel commonly known as the hard screen. The panel was previously jointly invested and produced by Philips and LG (LPL). Later, due to the transformation of Philips, the research and development direction was invested in medical, lighting and other fields, thus withdrawing from the IPS production line. It is basically supported by the LG family and officially changed its name to LG Display (LGD).
The biggest feature of the IPS panel is that its two electrodes are on the same surface, unlike other liquid crystal mode electrodes, which are arranged on the upper and lower sides in a three-dimensional arrangement. This technology optimizes the arrangement of liquid crystal molecules, adopting a horizontal arrangement. When encountering external pressure, the molecular structure sinks slightly downwards, but the overall molecules are still horizontal. In the case of external forces, the robustness and stability of the liquid crystal molecular structure of the hard screen is far superior to that of the soft screen! Therefore, it will not produce picture distortion and affect the picture color, and the picture effect can be protected to the greatest extent from being damaged. There is also an S-IPS panel that is an improved type of IPS.
The LCD panel with IPS hard screen technology not only has certain advantages in durability and easy cleaning, but also leads the VA soft screen in terms of functional parameters and performance indicators. Response time has always been the shortcoming of LCD TVs, but with the continuous advancement of LCD technology, the problem of LCD TV screen tailing has been well solved on IPS panels. The advantage of short response time enables the IPS panel to display clearer images in dynamic images. In addition, the IPS panel also has the advantages of accurate color reproduction and outstanding black expressiveness compared with the VA soft screen.
