As far as the current product development trend of the large-screen splicing market is concerned, it is gradually showing a trend of gradual concentration in the size range and gradually expanding size. Data shows that since last year, the mainstream size of commercial display products has been divided into 40"~44" , 45"~49", 50"~"59" three sizes. Among them, 45"?49" accounted for the highest sales share, as high as 60%. In addition, 46-inch ultra-narrow-edge LCD splicing screen with CCFL backlight The sales of ultra-narrow edge products account for more than 70% of this sales range. The sales of 55" LED backlight splicing products are relatively good, accounting for nearly 15%.
In this regard, industry experts pointed out that in the past two years, with the acceleration of domestic informatization and the continuous development of liquid crystal technology, the LCD splicing market has achieved rapid growth, but the threshold of the colleague splicing market is low and driven by high profits. The influx of a large number of brands has brought serious problems of homogeneity to current products. Many brands are making price-leveling. Taking 46'CCFL backlight ultra-narrow edge low-light products as an example, the terminal transaction price has been reduced to tax. Between 6,000 yuan and 10,000 yuan, this also requires companies to continuously implement technological updates, develop new products, and increase product added value.
Enter the application competition stage
In the current large-screen market, for government users, in addition to the key factors such as price, reliable product quality, and perfect after-sales service. In addition, government users also pay great attention to the stability of the overall operation of large-screen products. In the specific aspects of procurement, companies that can provide targeted solutions are often favored.
From the perspective of the development trend of the entire industry, in the future commercial large-screen market, the competition between manufacturers and system channels is not only the pros and cons of products and solutions, but also the understanding and knowledge of emerging markets. Application market. In other words, in the future, commercial large screens need to tap user needs more vigorously in the application market.
