In the current LED display industry, with the development of society, various channel platforms such as small videos, Douyin, and WeChat are gradually rising. Screen companies have launched an online market activity model, and driven by the sound and convenient live broadcast platform, payment platform, and logistics platform, LED display products are closer to the end-user market. So, how should LED screen companies respond?
1. As a manufacturer, we are still determined to make good products: the more channels, the more favorable it is for enterprises. Of course, this means that the pattern of channel interests in the past will be broken, or the hegemony of strong channels will be constrained. With this clarity, companies have more time, energy and resources to devote to the core product development and innovation process. Only by continuously optimizing products can we win the market,
In recent years, with the reshuffle and reorganization of industrial channels, more and more LED screen companies have begun to pay attention to changes in market demand. The development of new technologies and new products such as COB, common cathode screen, outdoor grille screen, LED transparent screen, etc. has broken the assertion of many industry insiders that there is no small spacing and no innovation in the industry a few years ago.
2. Xinhuicai is honest and does not deceive customers: no matter how good products are, they also need to be sold through channels. Therefore, for enterprises, customers are as important as products. Although for different customers, the policies, resources and product matching that enterprises can give are not the same. However, the attitude of all customers should be unified, that is, honesty and honesty, sincere hospitality and benefiting customers. We must try our best to ensure stable and reliable product quality, and maintain stable market policies and pricing. In the face of "everyone is a channel" in the new environment, dealers need more refined and professional operations to reduce costs and improve efficiency. In the future, there are no shortcuts in the industry. The comparison is: differentiated products, flat channels, competitive prices, providing good user experience and service operations.
At present, the pain of many dealers is not that the market is not good, but that they are worried about the chaos of manufacturers. The customer directly finds the manufacturer, and the price is confusing. In the era of "everyone is a channel", LED screen enterprises need to take a long-term perspective and sincerely serve users from the perspective of users. In this case, although the content of products and services can be layered, the quality of service cannot be determined by the level of products purchased by users. Noble and no difference.
3. Serve customers sincerely and calmly: Good products will "long legs" run to customers. The concept of this good product is "not only good products, but also good services". Manufacturers, distributors, and service providers must be just right. As we all know, for the "non-strong interaction" product of LED display, the link between manufacturers and users is service. This service is divided into two types: active and passive: the former is to provide users with regular free cleaning, maintenance and other services; the latter is to quickly respond to the needs of users and solve them immediately, so that users do not worry and wait less. do one's own responsibility
