In recent years, as the traditional market demand for LED displays has become increasingly saturated, as well as the increasingly diversified and specialized development of demand in sub-sectors, the strength of industry products and solutions has been continuously improved, especially the refinement of small pitches, making commercial display " The "big cake" is also more open to the LED display industry. Commercial display applications include finance, education, medical care, tourism, media, transportation, community and other fields, which has brought huge development opportunities to the commercial display market. According to According to data from third-party research reports, it is expected that by 2020, with the arrival of smart cities, the market size of commercial display will approach 100 billion yuan.
The commercial display market has great potential, leading screen companies to accelerate innovation
At present, with the further outbreak of the commercial display market and the continuous growth of the market, many LED display companies have a higher growth space, especially leading companies with R&D innovation strength and market strength. They can concentrate more industrial resources, Focus on the cutting-edge technology of LED display, improve service quality, and take the lead in gaining more market share of commercial display.
For example, this year Xinhuicai launched P1.25 small-pitch products, P0.8-pitch products were introduced to the cinema, high-end clubs and villa color TV markets, and many leading screen companies have launched Mini LED/Micro LED products...
At this stage, the new LED commercial display technology and products represented by small pitch are gradually diversified, and they have begun to be applied to the commercial display field on a large scale. Small-pitch LEDs are gradually becoming the main direction of future innovation in large-screen commercial displays, especially COB packaging technology, the innovative development of Mini LED/Micro LED, and the application innovation of transparent screens, all of which prove that the further improvement of technology will inevitably stimulate market demand. Upgrading, with the development of commercial 5G and the promotion of policies, high-definition LED display is very impressive in the field of commercial display.
The commercial display market is full of difficulties, and LED screen companies still need to work hard
However, this does not mean that LED display companies can be like a duck to water in the commercial display market. According to statistics, the overall size of China's commercial display market in 2017 was nearly 47 billion yuan, but in the current commercial display market, the penetration rate of LED small-pitch products is not high. to 10%, but the growth rate is as high as 78%. The deficit between growth rate and penetration rate means that LED screen companies still have many deficiencies in the commercial display market.
First of all, in terms of technology, it is indeed the most direct technical direction for the industry to enter the commercial display market to seek smaller spacing and higher-definition LED displays. However, with the gradual application of small-pitch LEDs in the commercial display market, we must also solve More market pain points, such as: product reliability, high stability, ease of operation, etc., especially in some professional commercial display applications. Secondly, from a market point of view, compared with other commercial display products such as OLED, high-end commercial display products represented by small spacing are relatively expensive. How to further reduce costs and improve cost performance is the bottleneck of Shenzhen Xinhui Color Optoelectronics. It is also the predicament of the LED industry.
In any case, I believe that with the further outbreak of the commercial display market and the high growth space given to the LED display industry by the market, as long as screen companies give full play to their technology, products and market advantages, they will surely be able to share the dividends of the development of the industry.
