Nearly 38% of the UK population watch less than three hours of TV a day, according to a study by the British Association for Broadcast Audience Research, but these people are relatively open to digital out-of-home.
Then, in China, we take the post-90s generation as an example, and the situation is even more so.
According to the "Research Report on Media Usage Habits of the Post-90s" released by the Marketing and Media Research Center of Peking University last year, over 20% of the post-90s do not watch TV, and more than half of the post-90s watch TV within half an hour. However, going out is one of the three main ways of entertainment and leisure for the post-90s generation (the other two are watching movies and chasing dramas online).
Undoubtedly, from the data of the audience and their media consumption time, digital outdoor is valuable. Undoubtedly, outdoor advertising will be the platform where the audience is most exposed to advertising, and it will also be one of the reasons for the rapid development of outdoor LCD advertising functions. .
Outdoor LCD advertising machines will be an excellent place to reach audiences and an important way to promote brand building. Studies have shown that good digital outdoor content, if widely spread, can effectively reach those light TV audiences, and can also pass smartphones to enhance their engagement with brands and inspire them to make real-time purchasing decisions based on the ads they see.
As a high-quality outdoor media product in China, Xunbao outdoor LCD advertising machine serves Huawei in the design and manufacture of communication cabinets and temperature control systems, the design and manufacture of military cooling systems, and the industry's unique simulation all-outdoor environment laboratory ( High temperature, low temperature, rain and dust, sunlight), before leaving the factory, it has undergone strict inspection and aging test, and 100% waterproof and dustproof test.
Its outdoor LCD advertising machines are exported to 36 countries and regions such as the Middle East, Europe, North America, Australia, etc., and are mostly used in high-speed fee displays, hospitals, bus stops, community service stations, tourist attractions, in front of municipal buildings, etc., starting in the field of outdoor advertising media. important role that cannot be ignored.
Especially the 23-85 outdoor LCD advertising machines developed at this stage are supplied to China and around the world, and are applied to various digital display and advertising display fields such as: Beijing Financial Street, Chengdu Chongqing Expressway, Shanghai World Expo, Middle East Dubai Commercial Plaza Wait.
Many buyers have used the personalized customized solutions and high-quality products of Xunbao outdoor LCD advertising machine to put outdoor advertising machines in a large area to spread the brand and influence consumers' shopping decisions, so as to successfully realize brand marketing and improve the quality of the products. brand competitiveness.
